Ron Santiago de Cuba

Ron Santiago de Cuba

Ron Santiago de Cuba

Ron Santiago de Cuba

What we did

We were tasked with the challenge of crafting a drinking ritual that makes Ron Santiago de Cuba 20-Year-old Rum ‘dance in the glass’, in response to this we proudly present our innovative solution.

Project overview

Enter the realm of our custom oak serve glorifier, thoughtfully designed with a distinctive bevel. When paired with a rocking glass tumbler, this glass rest transforms the act of sipping into a choreography of flavours. Placed in the bevel, the tumbler becomes a dancer, and as the drinker gently spins it, the rum inside pirouettes, creating a mesmerizing spectacle and awakening the liquid. This bespoke ritual not only enhances the appreciation of the rum's complexity but also elevates the act of enjoying a drink into an art form. ‘El Ritual’ allows the drinker to explore the magic of the pour, experience the dance of the rum, and enjoy the unique rhythm of Ron Santiago de Cuba. Pour – Dance – Enjoy.
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Ron Santiago de Cuba

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Strategy & Creative

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Ron Santiago de Cuba

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Strategy & Creative

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Ron Santiago de Cuba
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"I am writing to extend our deepest gratitude for the exceptional whisky experience tour we had with you in Edinburgh.  

It's evident that your team embodies the essence of Scottish hospitality.
"

Johnnie WalkeR

"It’s by far the best brand execution we’ve ever done and the word has spread internally that it was a triumph. Barrie, the drinks were insane – I don’t know how you do it, but every detail and the team you managed to curate was spot on – delighted."

The Dalmore

"You really did take the brief and really exceed our expectations on everything. Everyone thoroughly enjoyed the cocktails presented (you were right they were absolutely banging) and we can’t wait to launch them into the menu.  "

Bubble food

"I want to thank you for an amazing week. It has been an absolute pleasure to work with you guys."

YENI RAKI
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Experiential, Drinks Design

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Menus & Venues

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