Scotch Creatives designed and launched the Amarás Paloma, an on-trade reward and recognition platform that seeks out the tastiest craft palomas in the world and makes them famous.
Project overview
Our recent collaboration featured a captivating three-stage global cocktail competition, where passionate bartenders from around the globe showcased their skills in crafting the ultimate bespoke Paloma. This spirited competition reached its pinnacle in the heart of Oaxaca, Mexico, a place synonymous with the rich traditions of mezcal craftsmanship. Bartenders, carefully selected by our secret paloma gurus, from the UK, Spain, and the US, brought their unique perspectives and regional influences to the table. As the finalists converged in Oaxaca, they not only vied for the coveted title and prize (a limited edition 1000-bottle run of bespoke Amarás Mezcal), but also immersed themselves in the authentic culture and heritage of Amarás Mezcal. The result? A celebration of diverse talents, a fusion of global palates, and an unforgettable exploration of the artistry behind the perfect mezcal cocktail. Cheers to the spirit of innovation and the shared love for the extraordinary world of Amarás Mezcal!
"I am writing to extend our deepest gratitude for the exceptional whisky experience tour we had with you in Edinburgh. It's evident that your team embodies the essence of Scottish hospitality."
Johnnie WalkeR
"It’s by far the best brand execution we’ve ever done and the word has spread internally that it was a triumph. Barrie, the drinks were insane – I don’t know how you do it, but every detail and the team you managed to curate was spot on – delighted."
The Dalmore
"You really did take the brief and really exceed our expectations on everything. Everyone thoroughly enjoyed the cocktails presented (you were right they were absolutely banging) and we can’t wait to launch them into the menu. "
Bubble food
"I want to thank you for an amazing week. It has been an absolute pleasure to work with you guys."
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