Our team collaborated with the world's leading bartenders to craft a suite of Daiquiri serves.
Project overview
To launch a brand successfully, you need to hit that sweet spot of the top 1% and engage top tier bars and bartenders. Worldwide. To do that, in 2021 we launched Santiago De Cuba rum by creating the House of Daiquiri concept, in which the world’s best bartenders developed a signature Daiquiri serve.
We captured assets of them in action, from Ago Peronne to Erik Lorincz, along with the world’s best bar – Paradiso, and shared these through the Difford’s guide. The reach was out of this world - 100,000 bartenders to date - and the number is still rising.
"I am writing to extend our deepest gratitude for the exceptional whisky experience tour we had with you in Edinburgh. It's evident that your team embodies the essence of Scottish hospitality."
Johnnie WalkeR
"It’s by far the best brand execution we’ve ever done and the word has spread internally that it was a triumph. Barrie, the drinks were insane – I don’t know how you do it, but every detail and the team you managed to curate was spot on – delighted."
The Dalmore
"You really did take the brief and really exceed our expectations on everything. Everyone thoroughly enjoyed the cocktails presented (you were right they were absolutely banging) and we can’t wait to launch them into the menu. "
Bubble food
"I want to thank you for an amazing week. It has been an absolute pleasure to work with you guys."
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