The competition kicked off with exclusive Bartenders’ Brunches in each city, introducing the local bar community to the concept and how to take part, all while enjoying lunch and of course some delicious Ramsbury martinis. Participants entered by creating bespoke Estate martinis with Ramsbury spirits and sharing their serves via Instagram. Regional finalists then competed to win the title of "Martini Master" by crafting two bespoke martinis - their Estate martini, and a mystery martini crafted from a box of mystery ingredients. The four regional winners were rewarded with a four-day London experience, including a full Ramsbury Estate and Distillery tour. The highlight was a takeover of Soho's "Dram" bar during London Cocktail Week, where winners showcased their creations to industry peers. This multi-stage competition engaged local bar communities worldwide, culminating in a spectacular London event that drew large crowds and spotlighted innovative martini variations, solidifying Ramsbury Estate's position in the global cocktail scene.