Scotch Creatives has maintained a 15-year involvement with World Class, the world's largest cocktail competition. We stay connected with the best bartenders across the globe, so we can share trends from all over the globe, every year.
Project overview
Having launched the world’s biggest and best bartending competition almost 15 years ago, Scotch Creatives are still vital to the competition’s integrity and continued success. We define and develop the global drinking trends on which almost 200,000 bartenders are trained every year. The contest culminates in a global final designed by Scotch Creatives where we crown the best bartender in the world. In 2021, when we were forced to go fully virtual, we still managed to reach a global audience of 20 million viewers. Because World Class keeps us in touch with the world’s top bartenders, it allows us to share exciting new trends from every corner of the globe.
"I am writing to extend our deepest gratitude for the exceptional whisky experience tour we had with you in Edinburgh. It's evident that your team embodies the essence of Scottish hospitality."
Johnnie WalkeR
"It’s by far the best brand execution we’ve ever done and the word has spread internally that it was a triumph. Barrie, the drinks were insane – I don’t know how you do it, but every detail and the team you managed to curate was spot on – delighted."
The Dalmore
"You really did take the brief and really exceed our expectations on everything. Everyone thoroughly enjoyed the cocktails presented (you were right they were absolutely banging) and we can’t wait to launch them into the menu. "
Bubble food
"I want to thank you for an amazing week. It has been an absolute pleasure to work with you guys."
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